By Plenary Sessions: Juku-Kalle Raid

The speaker’s style is informative, personal, and conversational, utilizing direct address and shared experience ("I am also a smoker"). The question is presented as provocative rhetoric, balancing humor with the potential for social regulation.

The rhetorical style is passionate, direct, and at times combative, utilizing strong emotional appeals and historical narratives (the story of Aili Jõgi). Opponents' arguments (e.g., the Social Democrats' claim of cohesion) are labeled as ridiculous and arbitrary. The speaker uses powerful terminology like "graven image" and emphasizes the immediate urgency of the solution.