Session Profile: Evelin Poolamets
15th Riigikogu, Sixth Session, Plenary Sitting
2025-10-21
Political Position
The political position is strongly opposed to the pending advertising regulation bill, which is deemed poor and excessively bureaucratic. Criticism targets the practical workability of the legislation and how it creates unnecessary hurdles, such as through the requirements for ad placement. The focus is outcome-based, highlighting the negative impact of the law at the local level. Confusion is also expressed regarding the purpose of the Riigikogu (Parliamentary) procedural process if the law is already seemingly in force.
2 Speeches Analyzed
Topic Expertise
The speaker demonstrates competence in legislative procedures and the specifics of advertising service regulation, particularly concerning the chain of liability (the advertising applicant, service provider, media outlets, and digital platforms). They are also well-versed in the international context, citing specific voting outcomes regarding the EU regulation (Estonia, Austria, Hungary). The detailed knowledge of required documentation (the sketch/design, the project plan, the site layout) underscores the theme of bureaucracy.
2 Speeches Analyzed
Rhetorical Style
The rhetorical style is confrontational and direct, posing sharp questions regarding the purpose of the procedure and the credibility of the presenter. A specific, localized anecdote (the tearing down of the EKRE advertisement in Viru-Nigula municipality) is employed to illustrate the negative impact of bureaucracy. The tone is critical and demanding, culminating in a direct question concerning the presenter’s alleged dishonesty.
2 Speeches Analyzed
Activity Patterns
The scope of activities is limited to asking questions during the plenary session while a specific draft bill is being processed. There is no data available regarding the frequency of public appearances, meetings, or other public activities outside the chamber.
2 Speeches Analyzed
Opposition Stance
The primary confrontation is aimed directly at the bill's rapporteur, criticizing both the substance of the draft (excessive bureaucracy) and the accuracy of the information provided. The criticism is intense, escalating from mere political disagreement to outright accusations of lying about the international voting results. The opposition is centered on both policy and procedural grounds.
2 Speeches Analyzed
Collaboration Style
Insufficient data.
2 Speeches Analyzed
Regional Focus
The regional focus is clearly evident, highlighted by the issue that arose in the Viru-Nigula municipality concerning the placement of EKRE election advertisements. This underscores the concern regarding how national bureaucracy impacts political activity and administrative processes at the local level.
2 Speeches Analyzed
Economic Views
Economic perspectives center on deregulation, sharply criticizing the red tape generated by the new draft bill. It is emphasized that the requirement unreasonably extends across the entire advertising chain, signaling opposition to excessive state intervention and a preference for a less regulated business environment.
2 Speeches Analyzed
Social Issues
Regarding social issues, the focus is placed on the freedom to publish election advertising, criticizing the bureaucratic obstacles that restrict this activity. More broadly, this is linked to the theme of political activity and administrative burden.
2 Speeches Analyzed
Legislative Focus
The legislative focus is currently on opposing a specific draft advertising regulation, which is considered flawed and is expected to create excessive bureaucracy. The speaker is a strong opponent, concentrating both on the substance of the bill and on procedural questions, including the timing of the law's effective date.
2 Speeches Analyzed