Agenda Profile: Evelin Poolamets
First Reading of the Draft Act on Amendments to the Advertising Act and the Personal Data Protection Act (Bill 696 SE)
2025-10-21
15th Riigikogu, Sixth Session, Plenary Sitting
Political Position
The political stance is firmly against Draft Bill 696 SE, criticizing it for creating excessive bureaucracy and imposing unreasonable regulation. The focus is on the practical negative impact the law will have on the advertising supply chain and local cases, stressing that the bill is "very bad." The position is heavily procedural and results-driven, questioning why legislation that appears to already be in effect is being processed.
2 Speeches Analyzed
Topic Expertise
The speaker demonstrates knowledge of how advertising and data protection regulations affect various parties (media, platforms, service providers). He refers in detail to bureaucratic requirements (the design plan, project, and site layout for wood chip construction) and expresses interest in Estonia's voting position regarding the EU regulation, demanding factual clarification.
2 Speeches Analyzed
Rhetorical Style
The rhetorical style is confrontational and critical, employing direct questions and accusations of lying aimed at the presenter. An emotional appeal and a specific narrative (the Viru-Nigula case) are used to illustrate the negative impact of the legislation. The tone is urgent and demands clarification, emphasizing the unreasonableness of the draft bill.
2 Speeches Analyzed
Activity Patterns
No data available.
2 Speeches Analyzed
Opposition Stance
The opposition is directed at the rapporteur of the draft bill and the officials creating bureaucracy, who are criticized both for procedural errors and for presenting misinformation. The criticism is intense, including accusations of lying and "procedurally killing" the law. The opposition is primarily procedural and policy-based, not personal.
2 Speeches Analyzed
Collaboration Style
No data available
2 Speeches Analyzed
Regional Focus
The regional focus is demonstrated through a specific example from the Viru-Nigula municipality, where the removal of an EKRE election advertisement illustrates the impact of state bureaucracy at the local level. This indicates that the speaker is paying attention to how laws affect local governments and electoral activities.
2 Speeches Analyzed
Economic Views
Economic views lean toward reducing regulations, as the speaker criticizes the additional bureaucracy created by the new draft law. The proposal burdens advertising service providers, media outlets, and digital platforms, signaling opposition to measures that restrict entrepreneurial freedom.
2 Speeches Analyzed
Social Issues
No data available
2 Speeches Analyzed
Legislative Focus
Legislative focus is currently centered on opposing Bill 696 SE (the Act amending the Advertising Act and the Personal Data Protection Act). The speaker is a strong opponent, concentrating on procedural matters and the introduction of bureaucracy (permits and drafts/schematics) into the legal framework. He emphasizes that the bill is flawed and should not be debated or moved forward.
2 Speeches Analyzed