By Plenary Sessions: Stig Rästa

The rhetorical style is highly optimistic, proud, and forward-looking, underscoring Estonia’s success story as an e-state. It employs a balanced blend of logical arguments (efficiency, security, competitiveness) and emotional appeals (building trust, the human element, and the notion that the e-state must remain "warm and caring"). The language is formal, yet it focuses on the concepts of simplification and convenience.

The rhetorical style is very emotional, optimistic, and motivating, using strong appeals to the heart and genuine sincerity. The speaker contrasts financial limitations with human will and ingenuity, stressing that willingness and caring cost nothing, but their value is immeasurable. Simple, repetitive, and inclusive language is used ("dear friends," "our common promise").

The style is formal and analytical, respectfully addressing the presiding officer and the speaker. A logical appeal is employed, presenting a specific economic fact followed by a carefully considered question, with the aim of initiating discussion.