By Years: Urmas Reinsalu

The rhetoric is largely adversarial, critical, and forceful, often employing dramatic imagery ("Tagurpidi-Ants," "crocodile," "Pol Pot society"). It balances detailed factual arguments (figures, analyses) with powerful emotional and moral appeals for honesty, freedom, and national security. It frequently utilizes rhetorical questions and direct accusations of lying and incompetence, demanding a substantive response from the government.

The style is predominantly confrontational and sharp, employing dramatic language ("black tax Wednesday," "matryoshka of lies," "sadism"). It often appeals to the public's sense of justice and economic well-being, combining sharp criticism (e.g., "lying politics") with detailed economic arguments. Repetitive slogans are utilized (e.g., "the car tax is temporary"), and opponents are accused of personal incompetence or cowardice.