Agenda Profile: Marek Reinaas
First Reading of the Draft Act on Amendments to the Advertising Act and the Personal Data Protection Act (Bill 696 SE)
2025-10-21
15th Riigikogu, Sixth Session, Plenary Sitting
Political Position
The central topic is the implementation of the European Commission’s regulation on political advertising, which is considered confusing and lacking legal clarity. The political stance is moderately critical regarding the substance of the regulation, emphasizing the complexity of its implementation, but supportive of the draft bill process that designates the Consumer Protection and Technical Regulatory Authority as the contact point. The position is strongly focused on policy and procedure, centering on ensuring legal clarity.
1 Speeches Analyzed
Topic Expertise
The expertise is evident in the legislative processing procedures, providing a detailed overview of the committee session, voting results, and the schedule. The speaker demonstrates knowledge of the regulatory details, especially concerning the definition of political advertising, the non-retroactivity of the regulation, and the chain of responsibility (commissioner, executor, transmitter).
1 Speeches Analyzed
Rhetorical Style
The style is formal, descriptive, and objective, centered on conveying the deliberations and decisions of the Economic Affairs Committee to the Riigikogu plenary hall. Logical arguments are employed, and the absence of legal clarity is highlighted, all while maintaining a neutral tone that captures the tenor of the discussion.
1 Speeches Analyzed
Activity Patterns
The pattern of activity is related to fulfilling the role of the representative of the leading committee, providing a detailed overview of the session of the Economic Affairs Committee, which took place on October 6. The speaker's activity involves reporting the committee's decisions (the appointment of a representative, the adoption of the agenda, the conclusion of the reading) to the plenary session.
1 Speeches Analyzed
Opposition Stance
The main criticism is directed at the European Commission regulation due to the confusion and lack of legal clarity it creates, which makes implementation difficult. Regarding domestic competitors, hope was expressed that they would maintain common sense and refrain from complaining about each other's advertisements in order to avoid complicated procedures.
1 Speeches Analyzed
Collaboration Style
The working style is highly consensus-driven: common ground was emphasized with both the minister and the commission members concerning the ambiguity of the regulation. All procedural decisions, including the appointment of a representative and the motion to conclude the first reading, were either consensual or adopted by a clear majority.
1 Speeches Analyzed
Regional Focus
The focus is both national and international, addressing the transposition of the European Union regulation and its subsequent implementation in Estonia. Local elections are mentioned strictly in the context of timing, highlighting the close proximity between the regulation's entry into force and the elections themselves.
1 Speeches Analyzed
Economic Views
Economic views focus on the regulatory burden, specifically the division of responsibility between advertisers (clients), implementers, and distributors (such as media agencies and social media platforms). A pragmatic approach is preferred, one that avoids unnecessary retroactive revisions or reworking of existing advertisements.
1 Speeches Analyzed
Social Issues
Not enough data
1 Speeches Analyzed
Legislative Focus
The legislative focus is on Draft Bill 696 SE, which concerns the amendment of the Advertising Act and the Personal Data Protection Act in connection with the implementation of the EU Regulation on political advertising. The speaker is a representative of the leading committee who supports concluding the first reading and designating the TTJA as the contact point.
1 Speeches Analyzed